Saturday, May 5, 2012

Jour.4460- Blog #15:Wrapping up this semester


This semester has been one of the toughest yet most valuable of my college years. I’ll be completely honest; Jour.4460 has been the reason behind my sleepless nights. I now understand why they save this class for the end. You’re already at the end of the road and no matter how bad you want to turn back; you know it’ll all be worth it in the end. Finishing up this class has definitely made me feel accomplished. I am certain the hard work and long hours I have put in over the past semester have definitely prepared me for what’s to come. This class has taught me so much about the PR world and the expectations professionals have.

Getting assignments back marked in green all over really opened my eyes and kept inspiring me to keep trying and improve each time. I’ve never been so happy to see the words “great work” on my class assignments until this class.  The strongest piece of advice I would give to future 4460 students would be to learn how to take constructive criticism. Sure there were times when I would get a paper back and see all my mistakes and give myself a hard time for making small errors. In the end, however, I realized it was for my own good. I saw myself strengthen as a writer throughout the semester. Making mistakes is all in the learning process. Practice really does make perfect, well good practice at least. The way professor Bufkins would always push us to think outside the box really inspired me to look beyond my “safe zone” when it came to brainstorming ideas.  

Getting to work with an actual client was one of the greatest and most rewarding learning experiences of this class. Getting that hands on experience really gave us a feel for what the real deal is like. It also gave us a proud piece of work to be proud of in the end of it all. In the end, I’ve learned it takes a lot to become a great writer. 


So I was trying to think of the biggest lesson I’ve learned this semester and it finally hit me. Make mistakes and just learn from them because that’s the only way one can grow as a person. All the knowledge and skills I have acquired in this class will definitely be beneficial to me in the near future as I continue my journey after graduation into the professional world.

Monday, April 30, 2012

Jour.4470-Blog #5:Final Thoughts


This semester has been an educational roller coaster for me. I’ve learned a great deal and acquired so much knowledge in a variety of areas I never would’ve imagined. Learning about different types of ethical situations and how to deal with them has really opened my eyes. This class has really allowed me to evaluate things differently. Every time I see a news story, I always take the time in the end to decide whether or not it was ethical and view it in different perspectives. I now remind myself that there are 2 sides to every story-the good and the bad.

All of the case studies we did in class really helped me with my research skills. It made me realize that in order to find every detail of a story, you always have to dig deeper. There will always be something someone will miss and can make the story be interpreted in whole different way that can sometimes be untrue.  
Professor Bufkins made us look beyond the facts and really made us use our critical thinking skills. I never knew there were so many laws professionals had to abide by when dealing with the public.  

 My “oh wow” moment in this class was definitely the working in groups part. With the class consisting of advertising and PR majors, I never knew how different we all think. It was an interesting experience and I have to say it has definitely prepared me for when I actually have to work with people who have different views than me.  After the first case study and having everyone present different case studies from then on made class ten times more interesting. Getting to present to the class and explaining our case studies made learning the material so much easier.

I enjoyed our class discussions of “what would you do” if you were in the situation. Sure, we had our disagreements but Professor Bufkins would always ensure it never got out of hand. She wanted us to express our thoughts and opinions, which helped to see the situation in a better light. Doing this made me understand everything a lot better. She wanted the students to engage in order to make the material easier to understand, which in my opinion helped out a lot.

From learning that the word “privacy” is nowhere to be found in the U.S Constitution, to knowing the difference between libel and slander, my mind was filled with all these new ideas and perspectives of things. Every class was different and had some type of entertainment along with the discussion for the day. Incorporating social media into the class was also something I enjoyed. What other professor lets you tweet in class? Making social media a part of our grade was extremely helpful for me in so many ways. Using it now will only help us stay ahead with what is going on in our world. Also, with social media growing everyday, using it now will definitely help out in the near future.
  
As journalists, being ethical is crucial in the professional world, and after taking this class, I feel like I’m prepared to at least differentiate the wrong from right. Professor Bufkins has taught me a lot and after taking this class, as cheesy as this sounds, I feel like I can do so much more with my degree and take it to a whole new level.  I always knew the importance of ethics, but now I know the true meaning of why they exist in the workplace. As this semester comes to an end, I look back at all the things I’ve learned in this class and can honestly say I’ll take it all with me and use it in my future career.

Friday, April 27, 2012

Jour.4460-Blog #14: Take A Chill Pill

Being a college student, I’m always stressing out over something. Whether it’s a big exam coming up or major project due, I feel like the stress never ends. Then again, I feel like life would be too easy if we didn’t have any stress at all.  Also, with April being National Stress Awareness Month, it’s never a bad idea to take a breather once in awhile and relax. But how much stress is too much? With less than 2 weeks away from graduation, I’ve accepted the fact that looking for a job is not easy and can be really stressful. It doesn’t make it easier to know that “PR is now the seventh most stressful job in America” (Sebastian). 

The good thing is there are plenty of ways to reduce stress at work, which can become quite helpful when I actually start working. It’s always good to control your stress level. “To get a handle on stress, it helps to build an arsenal of tools so you can harness a little “inner chill” when you need it most” (Martin).

One good tip to take when dealing with stress is to just take a deep breath and allow your body to calm down. “Breathing into the nostrils stimulates the pre-frontal cortex of the brain. It triggers the release of stress-reducing hormones such as dopamine and serotonin” (Martin).

Managing stress is something I know I don’t know how to do. However there are times when working under stress makes me get things done faster. Which is probably not a good thing when it comes to working in the professional world.

It’s just really hard to even think about any of this when you’re actually stressing out. I know I always just get even more stressed out even thinking about ways to calm me down. That’s just me though and I’m sure everyone has his or her own way of dealing with stress.

I know a lot of people think college is all about stressing out over things like classes, money or personal lives, but too much stress on someone is not healthy. Even though a little stress is good every now then to keep you alert and occupied, it’s always best to keep it at a minimum. Everyone should take the time to relax every once in awhile. It might be good to start early, that way when it comes to working in the professional world, having a stressful job will be easier to manage. So grab your stress ball, take a deep breathe, and be prepared for more stress in your near future, especially if you’re thinking of going into a job that deals with stressful situations on an everyday basis.  No worries though, if you follow these tips you should be good to go.







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Friday, April 20, 2012

Jour.4470-Blog #4: Libel, Slander and Privacy


In today’s society, everywhere you go there always seems to be news going around, whether it’s about a celebrity, or an important world event, someone is always talking about it. However, there are times when the truth can be stretched a little to far and becomes s lie that can end up hurting someone in the long run. This is typically known as slander and libel.

 Slander is defined as, “the action or crime of making a false spoken statement damaging to a person's reputation” (freedictionary.com). Libel is defined as, “a false publication, as in writing, print, signs, or pictures, that damages a person's reputation” (freedictionary.com). In simple terms, they are both untrue statements about a person that is said or written to intentionally hurt their reputation.  Thankfully, there are laws that protect people from this. In each circumstance, the victim needs to show the harm done by what was written or said. Also, they sometimes may need to show proof that the speaker or writer truly intended to harm the other person. This can sometimes be a little harder to do since the person who wrote or spoke the false statement can deny it and argue they didn’t know it was wrong.

It’s also more difficult for a celebrity to defend their case versus a private individual. A good example of this would be professional soccer player, David Beckham’s attempted 25-million dollar lawsuit against InTouch magazine for libel and slander. According to Infringement Nation, “the magazine published a story that alleged Beckham cheated on his wife, former Spice Girl Victoria Beckham, with a New York prostitute.” InTouch even quoted the prostitute Beckham alleged cheated with as saying, “Beckham paid her and another prostitute $10,000 for a one-night stand in New York in August 2007, the year he joined the Galaxy” (Jones). After the prostitute was interviewed for the story she was then also added as a party to the lawsuit.  So back to public figures versus private figures, since Beckham is a celebrity, he had to show actual malice to obtain his claim. However, the judge who was over his case decided that Beckham was not able to establish it.
         In other words, if you’re a celebrity and you get something said about you that is completely untrue and ends up ruining your reputation, you just have to deal with it sometimes. So is this fair? Of course if it were you in the situation you would agree it wasn’t.  Some argue that celebrities choose to be in the spotlight all the time and should already know people are always watching them. People go as far as saying or writing something false about celebrities just to get an incentive out of it.
As journalists, we should always be careful when writing anything over a person or organization. Like we discussed in class, one should always back up any opinion with facts. You never just want to state your own opinion about something or someone without having a reason as to why you said it. Also, when quoting someone, always make sure to repeat the quote back to the person in case you didn’t hear correctly the first time. One little word can make a huge difference and sometimes change the whole meaning of a statement. One other thing to be careful about is the use of clips or news articles. It’s never a good idea to use them if they defaming someone. As journalists and young professionals, we never want to be in a situation where we get accused for the use of slander or libel.
When we think about it, one wouldn’t have to worry about libel and slander if people never invaded each other’s privacy.  According our class lectures, privacy is defined as “the right to be left alone or the right to control information about one’s personal life.” There are four types of privacy: intrusion, appropriation, false light and public disclosure of embarrassing private facts. With there being four types of privacy, one would think it’s something that is protected in the Constitution of the United States. Surprisingly, the word privacy is nowhere to be found in the U.S Constitution.  Some say this is “because the Constitution isn't about what people can do; it's about what government can do” (Browne). When dealing with privacy, there are certain things the public has the right to know but people also have the right to be left alone when it comes to certain things. For example, back in 2006, The White House had to explain to the public for Laura Bush when she initially refused to reveal that she had a skin cancer tumor removed from her right shin.  Since she was not an elected official at the time, “she was under no obligation to disclose something that was not life-threatening” (Cochran).
So since it was not life threatening, Laura Bush did not think it was necessary to tell the public. She wasn’t trying to hide the fact either; “she simply remained silent until a reporter asked about the bandage below her right knee” (Cochran).
In my opinion, since we aren’t really guaranteed privacy, we just have to be really careful with what information we choose to share with others now days. We should also be careful of what we say so that we don’t get charged with slander or libel. As journalists, we should always respect people’s privacy and understand where the line is not to cross it.

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Jour.4460-Blog #13: Coffee: A definite necessity in the PR world

The smell of coffee is one of my absolutely favorite things to wake up to in the morning. I feel like it just completes my morning, after I indulge that first sip. I always feel like I drink too much coffee so I tried to cut back on it but it’s pretty much impossible.  So when I came upon the article, “46 percent of us less productive without coffee”, I instantly got excited. Could there actually be a reason for our addiction to this delicious caffeinated drink?
The article mentions a recent study done by Dunkin’ Donuts and it says, “public relations is the second-most caffeinated industry in America” (Sebastian). With the long hours and heavy workload public relations professionals have to deal with on a daily basis, this fact is not very hard to believe. Also, drinking coffee has good health benefits. Drinking coffee “lowers the chances of: heart disease, liver cirrhosis, type II diabetes, depression, stroke, gout” (Sebastian).
So if we are “less productive” without coffee, if companies chose to ban coffee from the workplace, nothing would ever get accomplished. It’s just a funny thought. Coffee allows people to “run longer and faster by up to 25 percent and increases concentration and decreases fatigue” (Sebastian).  So in other words, I feel like coffee is definitely something that helps the work performance of professionals. Your body is constantly ready for action, even when you're just sitting still at the computer. With that boost of energy from coffee, I always feel like I just woke up from a long rested sleep.
There are a lot of people who don’t like coffee but come to love it after they start working in a job where they need all the energy they can get. So could we say the workplace is a motivation factor for people to start drinking coffee? I think so, just because there are certain jobs that require a lot of time and commitment and people feel like they have to be “refueled” without having to get enough sleep. This could be bad in some cases, but I guess it balances out since coffee has health benefits.
Last year, public relations ranked number nine on the list of professionals who consume the most coffee. It’s a big increase in course of a year.  With coffee being such a necessity for public relations professionals, it’s weird to think of what would happen if coffee didn’t exist. Would we have some sort of other energy booster we can’t live without? Coffee has become an essential part of our everyday life. Sure there are alternatives to coffee such as energy drinks and caffeinated soft drinks, but for me, there’s nothing like the taste of coffee.
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Friday, April 13, 2012

Jour.4460 Blog #12-Discrimination in the Professional World


 With graduation approaching fast, less than a month away, a lot of soon to be college grads, including myself, are starting to look for jobs.  With the job-hunting, there is always the post interview nerves that everyone gets. What makes it even more nerve racking is knowing you may not be hired because of your gender, sexual orientation, or something else the interviewer may not like about you.  

I wasn’t aware of the fact that people actually got fired because they were homosexual until recently in my journalism ethics class when a few of my classmates did a case study over the issue.  Hearing this was a complete shock to me. I know there are people who are anti-gay but I never knew it could actually affect someone in the professional world. I always thought there was a law that protected people against this kind of discrimination but apparently not. With today’s society, you would think that discrimination is something that doesn’t happen too often. Well, now a days, it’s actually becoming more and more common, especially discriminating against the gay community.

Later on in the week, I stumbled upon an article on prdaily with the title, “Report: Man ‘likes’ gay-advocacy Facebook page, gets fired”.  The article discusses how  a former government employee claims he was fired for being gay after he “liked” a pro gay-and-lesbian Facebook page” (Allen).   

Some companies won’t directly say they are firing someone because of their sexual orientation, they will find another excuse. However, one can usually determine when they are being fired for being gay. 

Currently, “the Equal Employment Opportunity Complaints (EEOC) office does not protect against workplace discrimination based on an individual’s sexual orientation. In fact, President Obama on Wednesday backed away from issuing an executive that would bar federal contractors from discriminating against workers based on sexual orientation” (Allen).

I feel like people shouldn’t be discriminated in the workplace just because it’s supposed to be a “professional” environment. It’s sad that there are still people out in the world who are very close -minded when it comes to accepting people who are different.  People need to open their eyes and look back at the times when people were discriminated for the color of their skin. It wasn’t okay back then, which is why it came to end, so they should look at this in the same way.   

So hopefully in the near future, a law that protects people against this type of discrimination will be passed so everyone can get an equal opportunity when it comes to working in the professional world.


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Friday, April 6, 2012

Jour.4460 Blog #11-Is the Internet making society dumber or smarter?



I always hear people saying that technology is only making our generation lazier and less educated and in some cases, this may be true. According to a recent article on prdaily, there is a possibility the Internet could be damaging our brains. As a society, we are beginning to rely heavily on the use of the Internet for our everyday use. The answer to almost anything can be found online now a days. From searching the name of an artist to finding the answer to a problem, search engines have become an essential tool for Internet users.  

Like I said before, there are just some things that don’t stick with our brains very well, “but thankfully, the answers are a mere Google search away. Not so thankfully, Google Search is corroding our brains” (Pearcy).  I know I’m guilty of doing this as well. If I want to know something quick, I go directly to Google. It’s a sad fact and a lot of people don’t like to admit it, but we really are starting to let technology do the thinking for us.

I feel like the more things people are able to do online make it easier for the Internet to be used all the time. The tasks that people could once be able to do through personal interaction, such as banking, shopping, or communication, can now be done online with the simple click of a button. Doing it online is just more convenient for people rather than having to go out in public to do it.  This goes back to the idea of people becoming lazier with the Internet.

So why is that we spend the majority of our free time on the Internet? Well it’s not like it’s easy to avoid. We have access to it everywhere, on our phones, at our homes, and at the workplace. Although some might say that the use of the Internet is making society dumber, others say it’s actually making us smarter. A recent study done by Columbia University stated, “the IQ of the human race is actually increasing over time. We’re getting smarter despite the less-than-learned distractions of MTV, video games, Twitter, Facebook, and Googling everything from where to eat to who was the 1979 American League batting champion” (Fred Lynn).

So whether the Internet is making society dumber or smarter, one thing is for sure, it’s definitely taking over the way people do things.  In my own opinion, if we continue to constantly depend on the Internet the way we do now, people’s thinking in the near future will consist of none of their own original thoughts.




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