Friday, April 20, 2012

Jour.4460-Blog #13: Coffee: A definite necessity in the PR world

The smell of coffee is one of my absolutely favorite things to wake up to in the morning. I feel like it just completes my morning, after I indulge that first sip. I always feel like I drink too much coffee so I tried to cut back on it but it’s pretty much impossible.  So when I came upon the article, “46 percent of us less productive without coffee”, I instantly got excited. Could there actually be a reason for our addiction to this delicious caffeinated drink?
The article mentions a recent study done by Dunkin’ Donuts and it says, “public relations is the second-most caffeinated industry in America” (Sebastian). With the long hours and heavy workload public relations professionals have to deal with on a daily basis, this fact is not very hard to believe. Also, drinking coffee has good health benefits. Drinking coffee “lowers the chances of: heart disease, liver cirrhosis, type II diabetes, depression, stroke, gout” (Sebastian).
So if we are “less productive” without coffee, if companies chose to ban coffee from the workplace, nothing would ever get accomplished. It’s just a funny thought. Coffee allows people to “run longer and faster by up to 25 percent and increases concentration and decreases fatigue” (Sebastian).  So in other words, I feel like coffee is definitely something that helps the work performance of professionals. Your body is constantly ready for action, even when you're just sitting still at the computer. With that boost of energy from coffee, I always feel like I just woke up from a long rested sleep.
There are a lot of people who don’t like coffee but come to love it after they start working in a job where they need all the energy they can get. So could we say the workplace is a motivation factor for people to start drinking coffee? I think so, just because there are certain jobs that require a lot of time and commitment and people feel like they have to be “refueled” without having to get enough sleep. This could be bad in some cases, but I guess it balances out since coffee has health benefits.
Last year, public relations ranked number nine on the list of professionals who consume the most coffee. It’s a big increase in course of a year.  With coffee being such a necessity for public relations professionals, it’s weird to think of what would happen if coffee didn’t exist. Would we have some sort of other energy booster we can’t live without? Coffee has become an essential part of our everyday life. Sure there are alternatives to coffee such as energy drinks and caffeinated soft drinks, but for me, there’s nothing like the taste of coffee.
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