With
every new movie that comes out, you can always get a quick review just by
logging onto social media sites like Facebook and Twitter. Within minutes
of watching the movie, people will post their opinions and either tell people
to go see it or if it’s not worth their time. So when it comes down to
it…is social media bad PR for movies? If there’s only negative comments being
posted by people, it’s more than likely going to send the wrong message to
everyone, causing people to not go watch the movie.
People
are connected nearly every minute of the day to their social network of friends
and when you have the majority of them downing a movie, why go and waste your
time and money? Take Facebook's News Feed, everyone is dishing out what happens
throughout the movie then concluding that it was horrible. Well, you basically
got the entire movie from your Facebook friends for free and apparently you
were the smart one in waiting right? It's bad news for newly released movies
because now only a handful of people can determine how good the movie is. What
movies are missing now are the good ole days when you would go with a group of
your pals to watch the movie you kept seeing great trailers for on TV. The
suspense of finally getting into that theater and either being totally disappointed
or blown away at your new favorite movie is what it should be about. Why let
your online world take that away from you?
The
Hunger Games is a good example of how bad PR can affect movies after it was hit
by racism this past week. After watching the movie, fans tweeted highly
offensive slurs after they discovered a black teen actress was cast as the
character Rue. According to
the dailymail, one user wrote on Twitter: 'Why does rue have to be black, not
gonna lie kinda ruined the movie'. This was just one of many racial tweets that
movie fans tweeted. Even though people read the books and the in the book it
clearly stated that Rue was of “dark skin”, it was shocking at how disappointed
people got just because of the color of Rue’s skin.
When
people started seeing all these tweets about the character in the movie being
black, they no longer wanted to see the movie. One person tweeted “Eww
Rue is black?? I’m not watching.” First of all, why does it matter what color
the skin of the character is? I thought racism was gone, but obviously not.
It’s just surprising because I would expect this from the older generation but
not from the young generation. I’m not saying people shouldn’t express their
opinions, but when it becomes a racial issue, people should be more careful
about what they say. Besides, why should a factor like that determine a movie's
success?
Sources:
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